Using AI in the Gutter Business

How can you use AI to improve sales and operation at you gutter company? This article, based on our first webinar, gives you the low-down on AI and how to use popular AI tools.
Jan 11 / Noah Lantz
In gutter sales, it's all about getting good leads and closing them fast. You know the drill: more leads mean more jobs and more cash in the bank. But here's a game changer - AI, especially ChatGPT, is now part of the gutter sales toolkit.

You’ve probably heard of these tools on the news or in passing, but you may have been left wondering if they’re worth your time to learn. What can you do with them, and do they have a place in the gutter world?

In this newsletter, we’ll cover what kinds of material have been produced with AI (and the results), show you how to set up and use these tools, and even show you where you can download the resources we’ve created below.
AI door hangers

Generating leads for gutter sales can be tricky. You need a solution that has a low cost per lead, identifies qualified prospects, and (ideally) operates in a limited geographic territory. 

Using AI, a salesman at All Gutter Systems in Grandville, MI was quickly able to write the copy for a door hanger that garnered a 10% response rate. One hour of walking around putting up door hangers in a neighborhood resulted in 3 leads that came in over the next month.
An AI generated sales script

Prospecting builders can be a reliable way to earn repeat business. Once a builder uses you for a project (and you prove to be reliable), you can count on them to come back for more.

Rather than “wing-it” on every phone call with a valuable prospect, another one of All Gutter System’s sales reps used AI to generate a sales script. After an hour of calling using the script, he earned the business of two builders - which has, so far, generated $40,000 in gutter installs. Not bad.

SOP for interviewing candidates

In his book Traction, business coach Gino Wickman advocates interviewing candidates around a value system, scoring their response on a scale of 1-3, and then hiring based on how high a candidate scores. 

AI was able to effectively generate a script for interviewing sales candidates surrounding the RGA values for gutter salespeople (GUTTERS - Gutter expertise, Understanding, Technology, Timeliness, Enthusiasm, Resilience, and Salesmanship), ensuring that future hires embody the traits necessary to succeed in their role.
Logo Design

Finally, AI can be used to generate unique logos for your seamless gutter business, like the ones below, in minutes. 
Using AI tools like Dall-E, you can generate infinite variations of a logo, or tweak your existing one, to assist with your marketing efforts or revitalize your brand. 

How to use Chat-GPT

So the outputs can be valuable…but is using AI simple? Thankfully, the answer is a resounding yes.

The current suite of popular AI tools - think ChatGPT and Dall-E, are extraordinarily easy to use. In fact, they resemble popular messaging apps you probably already use, like Facebook messenger.

Chat GPT's interface

Simply type in what you need, hit “send” and then watch as these programs generate a response (called a “reply”). Your inquiries (called a “prompt”) can be as short as a single sentence, or as long as several pages.

Some examples of a prompt could be:

  • “Write a response to the following email indicating that the customer needs to pay the remaining balance on their bill.” Then you could copy/paste the email into the prompt, hit send, and then watch as ChatGPT writes your response.
  • “Outline an employee manual that covers the following topics: pay, safety standards, and expectations.”
  • “Help me brainstorm ideas to create a positive company culture.”
  • “Create a checklist for gutter installers to fill out before they leave a job.”

When writing to ChatGPT, it is best to think of it as talking to a person. When providing a request you should tell it your situation, your request, how you plan on using the response, and what kind of style or tone you are looking for. You can even ask ChatGP for advice on how to write to it! Generally speaking, the more context you provide, the better quality of response you can expect.

Once the reply has been submitted back to you, you can use it for whatever your need happens to be, or ask chatGPT to refine its response by providing feedback and/or criticism. Alternatively, you can copy the responses from chatGPT into a word processor (like Word or Google Docs) and edit them manually.

A sample conversation with ChatGPT about creating a positive work environment at a gutter company.

As you can see, writing to ChatGPT is really no different than writing to a person over Facebook or email.

Using Dall-E

If you need to create an image or a logo, consider using Dall-E. With a recent update, this powerful program is now built into Chat-GPT and included with their $20 premium subscription. Dall-E works exactly like ChatGPT with regards to how you use it (you simply provide a prompt, which can include pictures), but the reply includes an image.

A sample Dall-E chat.

You can also use Dall-E to generate photorealistic images, paintings, or images for your website. As with ChatGPT, the more information you provide, the higher quality response you can expect. Consider yourself as something of a movie director or artist describing a scene when using Dall-E to get the most effective results.
The images above were used for our first newsletter “Payment Card Antitrust Litigation and How it Affects Your Gutter Company.” The various watercolor images you see in RGA newsletters and on our website were also primarily generated with AI.
The Future of AI in the home service industry

The RGA expects AI to dramatically impact our industry in the following four areas:

1. Office Work
2. Niche Software
3. Cost/Prices
4. Expectations

1. Office Work

As the capabilities of AI expand, we expect most of the work involved in routine office tasks to be taken over by AI. From answering the phone to managing the books, most tasks involving data entry or working remotely with customers can likely be handled better, and at a lower cost, than a person.

This goes beyond the tasks we normally associate with machinery and computation. This next generation of AI powered software can handle sales calls, scheduling, and even tasks requiring creative effort.

2. Niche Software

ChatGPT can also code - programmers are already using the tool to create simple applications and computer games. As AI models progress, they will be able to create more and more advanced softwares - like CRM’s or project management tools. Everyday employees will be able to create their own software by simply describing or sketching out what they want to see programmed, and ChatGPT (or something like it) will write the code for them.

Expect to see more and more companies and industries build their own software as the barrier to entry continues to lower.

3. Cost/Prices

Theoretically, AI should lower the cost of goods and services across the board. As automated, intelligent systems improve efficiency, those savings will be passed to the consumer. As a business, this means you can make the most profit during the transition if you are ahead of the competition - you can incrementally lower your prices to be more competitive while drastically lowering your cost of doing business.

4. Expectations

Internally, expect to see AI tools and AI software plugins creep into software you are already using. We already saw this with the implementation of Siri into iPhone and long ago with autocorrect, but more advanced AI models are already being implemented into CRM’s, graphic design tools, and email platforms. Expect to see this trend accelerate, not slow down, as AI becomes more and more powerful.

Externally, consumers will probably expect to talk to AI, by default, for sales and for service. Of course, given a choice, most people would prefer to talk to another person. But will they pay a premium for it - especially when a person is less reliable, less informed, and less polite than an AI?

How will you use AI? Give it a try today to stay ahead of the curve.
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